LG High Brightness LED signage makes Wembley Stadium debut

LG says there’s growing demand for large-scale LED signage solutions at major venues as live sports return, as it offers up details of its spectacular new installation at Wembley Stadium.

Fans of UEFA Euro 2020 in London were the first to experience LG Electronics’ LED High Brightness digital signage. Visible above the iconic entrance, the installation is said to be the stadium’s most significant Pro AV upgrade in decades.

The signage was in place for the FA Community Shield, seen as the traditional curtain-raiser to the English football season.

The new signages include a 424.5 square meter LED façade erected at the venue’s Great Hall and two accompanying 207.9 square meter units flanking the larger LED.

LG’s LED High Brightness solutions are optimised for video, images and text, ideal for communicating with guests as well as the general public.

Other outdoor LED signage solutions expected to debut this sports season at Wembley include LG’s signages with various formats and different types, as well as one indoor LED signage. Positioned on the parapet, letterbox, gantry, and within two of the lift shafts, the displays not only provide information and entertainment but seating directions as well.

“It’s an honour to have our LED High Brightness greet visitors to London’s Wembley Stadium,” said Paik Ki-mun, senior VP and head of the Information Display business unit of LG Electronics Business Solutions Company. “By showcasing our solutions at international landmarks, we’re able to demonstrate the advantages of our advanced LED technology to a global audience.”

“Wembley Stadium is an iconic venue which plays host to some of the world’s biggest sporting events and entertainment acts,” said Liam Boylan, Wembley Stadium Director. “We’re always looking to improve the audience experience and that’s why we’re excited to add LG’s LED High Brightness signage to our facility.”

In addition to Wembley, LG digital signage solutions can be found at other major stadiums in the UK including Etihad Stadium, home to Manchester City F.C., and Tottenham Hotspur Stadium, home to North London’s Tottenham Hotspur.