posted on Monday, 15th February 2016 by Steve May
Next time you turn on your hotel room TV, you could be in for a big surprise. Philips Professional Display Solutions is bringing its AmbiLux lighting technology to the Hospitality TV and Digital Signage markets. An extension of its well estabilished Ambilight screen lighting effect, this new variant uses nine pico-projectors integrated into the rear of the display to extend the on-screen image beyond the physical boundaries of the display – the result is a novel fusion of flat display and projection technology. Intelligent overlap technology allows a seamless projection of the onscreen image on to the rear wall surrounding the set.
For integrators working in AV and lighting design, it opens up a new world of possibilities. Philips already offers Ambilight on its Signature range of hotel TVs and QL range of signage monitors. These utilise rows of LEDs mounted on the rear of the set to create a coloured halo of light on the wall. Despite the integrated projectors, the screens remain slim, with an ultra thin bezel to maximise the connection to the Ambilight halo. Pictured above is a comparison between regular Ambilight and AmbiLux.
EMEA sales director Franck Racapé says AmbiLux is “a true highlight, providing a totally immersive experience that is genuinely unique.”
The company is also bringing the Android platform into selected Signage Solution and Hospitality displays from the third quarter. The company says the Android OS offers benefits to hoteliers, who can maintain and update their TVs via the cloud.
In room TVs will feature the ‘Tripadvisor’ app, as well as location-based services services for guests and in-room games. Philips’ partners can also produce their own branded Android apps. For digital signage, the Android OS features integrated media player functionality. Wi-Fi and wired network connections are included, with Bluetooth an optional extra. The panels can also be used in conjunctions with Philips CMND content display and management system.
For more coverage of ISE 2016, visit our resource page here.

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3, TechRadar, Home Cinema Choice, Trusted Reviews and The Luxe Review.

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