TP Vision joins FC Barcelona to promote Philips Ambilight TV

Philips TV maker TP Vision has signed a multi-year agreement with FC Barcelona. As a Main Partner for TV, Display and Audio devices, Ambilight TV branding will be prominently displayed on the sleeve of the men’s first team football shirt.

The goal is to promote TP Vision TVs and audio products, and throw a high profile spotlight on the company’s Ambilight TV technology.

As one of the club’s three Main Partners, Ambilight TV branding will appear on the sleeve of the men’s first team football shirt from May 28, to coincide with the final matches of the 2022/23 season.

The deal will also see Philips Ambilight TVs prominently installed inside the stadium. TP Vision is expected to play an important role as TV & Display provider for the audiovisual infrastructure of the new Spotify Camp Nou.

Key players from the men’s and women’s first team football squads will also be appointed ambassadors for the brand.

TP Vision and FC Barcelona share a joint vision to take sporting events beyond the ordinary. FC Barcelona proudly claims to be ‘More than a club’, while TP Vision offers Ambilight TV as ‘More than a TV’ to the consumer.

Philips Ambilight TVs feature rows of coloured LEDs in strips along the rear edges of the set that project an ever-changing halo of light able to match on-screen images, onto surrounding walls.

The benefit of bias lighting has long been established in home theatre, but TP Vision’s own research suggests that Ambilight can extend the enhancement to sport and particularly football.

It’s hoped that the partnership will introduce Ambilight TV to many of FC Barcelona’s audiences and allows all sports fans the potential to recreate the unique experience and spectacle of a live match in the Spotify Nou Camp on their Philips TV at home.

Kostas Vouzas, CEO, TP Vision (Philips TV & Sound Europe & Americas) said: ‘This new partnership is a natural fit as both our organisations seek to extend our offering far beyond the ordinary, each treating our fans to a unique experience, live and at home.”