Together For Cinema achieves CIC status, appoints directors

The CI charity initiative Together For Cinema has achieved Community Interest Company (CIC) status. Launched 14 years ago, the operation has brought the residential AV industry together to deliver cinema rooms to good causes. Until March 2021, Together For Cinema was run in founder Ian Morrish’s spare time.

In April 2021, its focus changed, as the industry began to purchase sponsorship packages that Morrish created to help fund the operation. CICs were introduced by the government in 2005, and facilitate social enterprises that want to use their profits and assets for the public good. They are overseen by the Regulator of Community Interest Companies.

Together For Cinema says that becoming a CIC gives the operation greater robustness and credibility. “We are a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or the community, rather than being driven by the need to maximize profit for shareholders and owners,” says Morrish.

The formalisation also sees the appointment of four directors: Ian Morrish; Melanie Malcolm from Bespoke Home Cinemas; Cadaema Consulting Services’ David Parrett; and Chris Pinder from HDANYWHERE and OneAV.

“This is a great development for Together For Cinema and means that we are bound by the registrar at Companies House to be not for profit and to continue to deliver good to our community. It also formalises our position in our industry and will hopefully secure Together For Cinema as a recognised channel of good to our community for many years to come,” says Morrish.