TCL, Metz and Sony take top honours at the 2025 IER Awards

The annual IER (Innovative Electrical Retailing) Awards returned to London July 4, celebrating outstanding achievement across the electrical retail and manufacturing sectors. Held at the Riverside Park Plaza Hotel, the event brought together leading figures from the AV, appliance, and smart home industries to recognise innovation, customer service, and business excellence.

Hosted by BBC Sports presenter and Strictly Come Dancing favourite Mike Bushell, the awards ceremony followed a packed day of activity, beginning with live product and service demonstrations that gave attendees a close-up look at the latest technology reshaping the industry.
The mid-morning sessions were followed by a drinks reception, with delegates networking over prosecco and conversation.

After a celebratory lunch, the awards presentation commenced, drawing cheers and whoops as businesses large and small were recognised for their achievements. The day concluded with further networking, giving delegates and winners an opportunity to discuss new trends, forge partnerships, and toast success.

The standout winners on the day included TCL Electronics UK and Metz, who shared the coveted Best Innovation in Consumer Electronics award. TCL impressed with its C805K MiniLED series, showcasing its latest in high-performance TV innovation, while Metz triumphed with its 65MQE7600ZUK QLED UHD Smart TV powered by TiVo, a product that has made waves among value-conscious home cinema fans.

Meanwhile, Sony UK was awarded the prestigious Best Industry Training Award, recognising its commitment to empowering retail partners with in-depth product knowledge and support. Sony was praised for delivering consistently high-quality training that enables retailers to better serve their customers, especially in the fast-evolving CE category.

Other standout awards included Shark Ninja’s Double Stack XL 9.5 Air Fryer for Best Innovation in Small Domestic Appliances, Electrolux Group’s AEG Saphir Matt Hob for Best Major Appliance Innovation, and Smiths TV, which claimed the title of Best Overall Independent Retail Business.

Full List of IER 2025 Award Winners

Retailer Awards
* Best Large Independent Retailer – Major Domestic Appliances: db Domestics

* Best Small Independent Retailer – Major Domestic Appliances: A&B Smith Ltd

* Best Large Independent Retailer – Consumer Electronics: Crampton & Moore (TV) Ltd

* Best Small Independent Electrical Retailer – Consumer Electronics: Dacombes of Wimborne

* Best Independent Retailer Superstore: Built In Kitchen Appliances

* Best Independent Retailer Kitchen Showroom: Long Eaton Appliance & Kitchen Company

* Best Independent Customer Service: Forbes Rentals

* Best Independent Retailer for Repairs, Service & Spares: Glotech Repairs

* Best Independent Retailer Focused on Sustainability: Avensys Ltd

* Best Independent Retailer Website: Paul Davies Kitchens & Appliances

* Best Omnichannel Retailer: Crampton & Moore (TV) Ltd

* Best Independent Marketing & Advertising Campaign: A&B Smith Ltd

* Rising Star Award: Tom Baxter – db Domestics

* Highly Commended: Craig Jones – Blackwood Appliances

Manufacturer Awards

* Best Innovation – Small Domestic Appliances: Shark Ninja – Double Stack XL 9.5 Air Fryer SL4000UK

* Best Innovation – Major Domestic Appliances: Electrolux Group – AEG Saphir Matt Hob

* Best Innovation – Consumer Electronics:

* Joint Winners: Metz 65MQE7600ZUK QLED UHD Smart TV powered by TiVo

* TCL Electronics UK Ltd – C805K MiniLED series

* Highly Commended: Sanus – 4D + Shift Technology

* Best Innovation – Floorcare: Hoover – HG4 Hydro robot vacuum with mop

* Best Industry Training Award: Sony UK

* Highly Commended: Miele, Samsung CE Training, Samsung MDA Training

* Best Kitchen Furniture & Accessories Award: Waterline Distribution Ltd – Lifestyle Corner Pantry

* Corporate Responsibility Award: Bluestem Group

* Best Manufacturer Marketing & Advertising Campaign: AEG (Electrolux Group)

* Best Distributor Award: Domestic Appliance Distributor

* Best Company Representation Award: Scott Thompson – Electrolux Group

* Best B2B Service Provider: Calculus Software Solutions

* Best Individual Retailer Focused on Sustainability: Markus Wood – Avensys

* Best Overall Independent Retail Business: Smiths TV

* Contribution to the Industry Award: Graeme Milne – ECOGENESYS

For the AV and custom install industry, the IER Awards once again proved a vital snapshot of retail innovation and manufacturer momentum, with the day offering both recognition and renewed connection across the trade.