Sound Design Distribution partners with Charisma Audio

Sound Design Distribution is adding Canada’s Charisma Audio to its growing line-up of audiophile hi-fi brands. Charisma brings a broad selection of proprietary MC cartridges, phono stages and turntable components to the SDD stable.

Established in 2000 by a group of audio enthusiasts, with the aim of democratising premium quality audio, Charisma Audio also specifies and procures its own vinyl replay components from expert manufacturers around the world.

Proprietary designs include the MC, Reference and Signature Series of moving coil cartridges, Musiko Phono Stage and Musiko Turntable, Tone Arm, and Tone Arm cable.

From July 1, SDD will supply its dealers with the established Charisma MC cartridge range and Musiko phono stage to be joined a month later by the Musiko turntable/components and the new lower-cost ECO MC cartridge. When complete the Charisma range will offer options from £695 to £5500 retail.

Still guided by Its founder, Bernard Li, who for over fourteen years was a contributing editor of ‘Audiotechnique’ (Hong Kong’s leading audio magazine), Charisma Audio is a company built around a twenty-five-year love for vinyl. Says Mr Li: “this is not a job, but an enthusiasm for music”.

Commenting on the partnership, SDD’s Andy Baker said: “Charisma Audio will prove to be a fantastic complement to the SDD product line-up, allowing our dealers to add audiophile vinyl replay capability to the fabulous talents of Kii Audio, Mola-Mola, Lumin, Grimm Audio and Accusound.”

Sound Design Distribution can be reached on 0800 009 6213.