Sony to promote Crystal LED displays with Euro showrooms

Sony is opening eight Crystal LED showrooms across Europe. The venues will be installed with Sony’s latest generation of displays, the BH-series, which boast big advances in LED driver technology.

A key benefit of the new driver are large-scale, bright, wide-colour images, even in brightly lit spaces.

“The Crystal LED is something here at Sony we are particularly excited about and want to make accessible for all to see and get to experience. These showrooms are the perfect opportunity to do so,” comments Rik Willemse, Head of Professional Display and Solutions Europe. “The eight showrooms will proudly showcase the Crystal LED and present the capabilities of the display.”

LED Product Manager, Jee Hee Lee, adds “The Crystal LED deserves to be showcased. Its seamless image on such a large scale is a spectacular experience, we want to share this with as many people as possible and look forward to opening these spaces up over the next few months.”

In the UK, audiences can visit the immersive showroom at the country’s largest multi-brand experience centre, the PSCO Innovation House in Bracknell. The new showroom is equipped with the latest generation BH 1.5mm Crystal LED display.

European partnership showrooms are scheduled to open in Technicongres, Fontanivent Switzerland; Visioncube, Warsaw Poland; Altinova, Ankara Turkiye; Trison, Madrid Spain; Stim, Milan Italy; AVISTIC AS, Oslo Norway and Atea Norway AS, Alesund Norway