Sony promises connected creative solutions at IBC 2023

Sony Professional will be focusing on virtual production, and its Creative Cloud platform, at this year's IBC.

The Show, which takes place in Amsterdam, Netherlands from September 15 - 18, Sony will showcase solutions for the Media Industry under the theme of Creativity Connected.

The company will be showcasing a complete ecosystem of solutions, products and services, which it says reflect four strategic areas of focus currently shaping the media industry.

Foremost will be imaging, with colour science, flexibility and ease of operation a key appeal of Sony’s Cinema Line range, including CineAlta cameras and reference monitors, and Virtual Production, with a focus on Virtual Production Toolset software and Crystal LED displays for high brightness and contrast 3D set background images. Also on hand will be the VENICE camera series. Attendees are invited to learn more about its Virtual Production solutions at the IBC Innovation Stage, on September 16.

Expect talk also about Networked Live, an evolving platform to enable the live production environment.

"We look forward not only to meeting many of our long-term partners, friends and customers,“ said Olivier Bovis, Head of Media Solutions, “but also to showcase our most recent announcements. We know that value creation, remote and distributed production, platforms and workflows efficiencies are the cornerstones of any broadcaster or media industry business in the next few years and we will be shaping the future with them to bring production at any scale, anywhere.”