Sony plans to redefine AV connectivity at ISE 2024

Sony is planning a powerful return to the upcoming ISE 2024 trade show in Barcelona, promising integrators and AV professionals a tantaslising glimpse into the transformative power of smart AV technologies.

We’re told Sony will demonstrate the impact of its technology across various sectors, including corporate, retail, education, and virtual production. Attendees will witness how smart AV tech is reshaping collaboration and connectivity in real-world settings.

Sustainability will also be core to the Sony mission, reflected by a swathe of new products with a long lifespan and eco-friendly features, including the latest BZ-L Series BRAVIA displays, powered by low energy SoC solutions.

Also planned are bespoke environments replicating settings like classrooms, cafes, and corporate meeting rooms. These will be designed to showcase Sony's solutions in action, allowing attendees to experience the technology firsthand.

Expect a big focus on Virtual Production as the brand introduces its Verona series, including a cutting-edge 150-inch display. There will also be a chance to get a close up look at the latest Bravia Professional Displays, including the new BZ40L, will be on demo in the corporate and retail areas.

Attendees will be able to explore its TEOS workplace management ecosystem, and advanced tools like its licensed high-tech handwriting extraction tool and Edge Analytics solution, complemented by products like the VPL-FHZ85 projector.

Sony cameras, SRG-A12, SRG-A40 and SRG-X400 will be on the stand; the latest business projectors like VPL-PHZ61 are also booked to appear, alongside ‘new solutions’ compatible with its BH and CH series C-LED products.

Rik Willemse, Head of Sony Professional Displays & Solutions Europe, expresses excitement about returning to ISE, stating, "There’s no better place to catch up with recent advancements and developments in AV than this industry-defining event."

The Sony booth will open from January 30 to February 2, 2024, FIRA Barcelona, Gran Via.