Sony opens preorders for flagship X95J and X85J 4k TVs

Sony is now taking pre-orders for its upcoming flagship BRAVIA XR X95J 4K HDR Full Array LED TV and X85J 4K HDR LCD model.

The former, a CES 2021 Innovation Award winner, features the brand’s Cognitive Processor XR, which it says goes beyond conventional AI.

While conventional AI systems detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, like the human brain says Sony. ‘By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike – something that conventional AI cannot achieve.’

Cognitive Processor XR will also upconvert any sound to 3D surround, for an immersive soundscape.

BRAVIA XR X95J 4 also features Sony’s exclusive BRAVIA Core streaming service. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of classic titles from the Sony library, as well as the largest IMAX Enhanced collection available. BRAVIA Core uses Pure Stream technology, and promises near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

Both the X95J and X85J TVs hope to win over gamers, with 4k 120fps support, VRR and ALLM.

The 85- and 75-inch XR X95J and X85J (available in 85-, 75-, 65-, 55-, 50- and 43-inch screen sizes) LCD TVs will be on sale from June. A 65-inch X95J model is planned for later this year.

Sony X95J and X85J features in detail

BRAVIA XR X95J 4K HDR Full Array LED TV:
* Cognitive Processor XR
* X-Wide Angle technology provides vivid real-world colours from any angle while retaining more color and brightness
* Full Array LED panel, with XR Triluminos Pro and XR Contrast Booster
* Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur
* Acoustic Multi-Audio technology for cinematic surround sound
* Support for Dolby Vision HDR and Dolby Atmos immersive audio
* X-Anti Reflection minimises reflection for a distraction-free viewing experience
* XR 4K Upscaling technology
* HDMI 2.1 feature compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and eARC
* Ambient Optimization optimises picture and sound quality in any environment
* Minimalist one slate design with Seamless Edge bezel
* Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system
* BRAVIA Core: In collaboration with Sony Pictures Entertainment
* Google TV
* Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit
* Works with Alexa and Google Assistant
* Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience
* Netflix Calibrated Mode and IMAX® Enhanced
* Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings

X85J 4K LED TV:
* 4K HDR Processor X1 reproduces more depth, textures and natural colours with Object-based HDR remaster technology
* 4K X-Reality PRO picture processing technology
* 100Hz native panel
* HDMI 2.1 feature compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and eARC
* X-Balanced Speaker system
* Ambient Optimization technology with light sensor
* Minimalist design with flush surface
* Versatile 2-way stand
* Google TV
* Apple AirPlay 2 and HomeKit
* Support for Dolby Vision HDR and Dolby Atmos immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound
* Works with Alexa and Google Assistant