Sony confirms A95L OLED TV prices and September launch

Sony has confirmed that its flagship high-end QD-OLED TV, the A95L, will go on sale in early September, and released prices for all three screen sizes.

The 55-inch XR55A95L is priced at £2999, the 65-inch XR65A95L is £3,699 and the 77-inch XR77A95L £5,999.

Eagerly anticipated, the new model has an updated Cognitive Processor XR with all new XR Clear Image technology, which improves clarity with motion, and reducing blur.

The Sony A95L has been making waves at the high-end of the TV market, ever since it was teased by Sony at the beginning of the year. Built around a second gen Quantum Dot OLED panel, it’s a prime rival to Samsung’s S95C, Panasonic’s MZ2000 and LG’s G3.

Inside CI recently had the opportunity to get a first-hand experience of this flagship, and we were impressed by what it has to offer.

Sony XR65A95L OLED hands-on

At its core, the A95L boasts a second-generation QD-OLED panel from Samsung Display, combined with the latest suite of Sony image processing technologies. This powerful combination creates stunning visuals and vibrant colours.

From an aesthetic standpoint, the A95L exudes a premium feel with its impeccable build quality and dark aluminium edge bezel. The set comes in three screen sizes: 55-, 65-, and 77-inches, offering integrators a wide range of options.

The A95L runs on Google TV, ensuring a rich supply of streaming services and seamless voice search functionality. UK users will receive catch-up TV services from YouView.

The set also offers Bravia Core, Sony's own Pure Stream high-bitrate movie service.

Sony continues to cater to gamers. The A95L offers compatibility with the PlayStation 5, automatically recognizing the console's Auto HDR Tone Mapping and Auto Genre picture modes. However, gamers should note that only two out of the four HDMI inputs support 4K 120Hz, and one of these is also the eARC connection.

One key attraction for media room design is the A95L’s outstanding audio performance. The Acoustic Surface Audio+ system, with actuators placed on the back of the panel, is clean and sharp. By partnering with a Sony soundbar, it’s possible to integrate this into a multichannel Dolby Atmos sound system. The TV also features an Acoustic Center Sync feature, allowing users to synchronise the audio system with the centre channel of a compatible Sony soundbar.

The QD-OLED panel, coupled with XR Triluminos Max technology, provides stunning colour vibrancy and impressive dynamics. The set's HDR support includes Dolby Vision, HLG, and HDR10.

When it comes to movie watching, the Pro image preset is the one to recommend, as it strikes a balance between exploiting the panel’s inherent colour depth, while maintaining a filmic look. For a more vibrant experience, the Vivid mode makes full use of the TV's extended colour gamut.

Based on our early hands-on, we feel the Sony A95L OLED TV will be particularly enticing to home cinema enthusiasts. Its audio performance, combined with its outstanding visual capabilities, also warrants two thumbs up.