posted on Friday, 6th August 2021 by Steve May
Sky will bolster its content offering next year, adding Paramount+ to its portfolio of app services. The partnership between ViacomCBS Networks International (VCNI), and Sky, part of Comcast Corp, will see the new service launched in the UK, Ireland, Italy, Germany, Switzerland and Austria.
Sky Cinema subscribers will get Paramount+ included at no additional cost. As part of this partnership, Paramount Pictures’ feature films will remain available on Sky Cinema in the UK and will join Sky Cinema in Germany and Italy in 2022. All other Sky customers will be able to subscribe to Paramount+ as an add-on to their account.
“We are thrilled to expand our long-standing partnership with Sky to continue delivering ViacomCBS’ leading portfolio of premium entertainment brands to Sky customers and importantly bring Paramount+ to new audiences in all Sky markets, including the UK, Ireland, Italy, and GSA,” said Raffaele Annecchino, President and Chief Executive Officer, ViacomCBS Networks International.
The multi-year distribution agreement includes the extended carriage of ViacomCBS’ portfolio of pay TV channels, and the renewal of Sky as an ad sales partner in select markets.
Stephen van Rooyen, Executive VP & Chief Executive, UK & Europe at Sky said: “Paramount+ is an excellent service with a huge range of fantastic films and TV series, and our new, broader agreement with ViacomCBS will benefit both businesses.”
Content teased includes HALO, The Offer and the new iCarly series. It will also be the home to Star Trek: Prodigy.
Inside CI Editor Steve May is a freelance technology specialist who also writes for T3, TechRadar, Home Cinema Choice, Trusted Reviews and The Luxe Review.
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