Sanus gets a SHIFT on at IFA 2024 with new TV wall mount tech

Sanus will launch TV mounting solutions with install-friendly SHIFT technology at IFA 2024.

Marking a return to the European tech show, Sanus is planning to unveil Its 4D + SHIFT technology which enables mounted TVs to be raised and lowered by up to 200mm. This allows for wall mounting around an existing power outlet on the wall, or to reposition if perhaps a mismeasurement was made during installation.

This feature is easily actioned by twisting a handle that can be found behind the screen and is also useful to raise the screen to add a soundbar below, or to add seasonal decorations to a mantle that would otherwise interfere with the viewing, later returning it to its original height.

“We are delighted to be back at IFA after many years,” says Dean Carroll, international sales director, consumer. “IFA is such an important show for consumer technology, and it is fitting that we are returning in its 100th anniversary year with products that continue in the Sanus tradition of innovation and invention. We look forward to meeting with our trade customers and showing the 4D + SHIFT tech to the thousands of trade and end-users who will be attending.”

IFA runs September 6-10, in Berlin. Sanus will be exhibiting in the Home Entertainment area of the show.