Samsung dominates soundbar sales for 11th year straight

Samsung has claimed top spot in the global market for soundbars, for the 11th consecutive year. According to market research firm FutureSource Consulting, the brand captured a global market share of 20.1 per cent in revenue and 18.4 per cent in sales volume in 2024, further strengthening its leadership in the AV industry since 2014.

Samsung’s success in the market has been credited to the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, offers Q-Symphony technology that enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimisation features for a ‘one-of-a-kind home entertainment experience.’

Building on this momentum, Samsung aims to once again push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing.

“We’re proud to be recognised as the global leader in soundbars for 11 consecutive years and believe this honour is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”