Samsung debuts Vision AI at CES 2025 8K QN990F TV launch

Samsung has taken the wraps off its 2025 Neo QLED 8K QN990F flagship TV at CES2025, as it introduced a new Vision AI message at its traditional CES First Look event. Samsung also unveiled updates to its Lifestyle TVs and next-gen display technologies.

The unveiling reflects the company’s most expansive integration of artificial intelligence to date, the new portfolio spans Neo QLED, OLED, and QLED models, promising remarkable levels of personalisation, interactivity, and design innovation.

Core new AI features include the ability to instantly identify on-screen content and provide related information, deliver real-time subtitle translations for global content, create personalised art displays, and more advanced Smart Home integration.

The Neo QLED 8K QN990F boasts 8K AI Upscaling Pro, able to enhance lower-resolution content for unparalleled clarity, Auto HDR Remastering Pro, Adaptive Sound Pro: Separates and optimizes audio components for immersive clarity and a dynamic AI Mode that dynamically adjusts picture and sound based on content and surroundings.

Up close, this translates to the best 8K image performance yet delivered by the brand.

Samsung has also expanded the Samsung Art Store and launched The Frame Pro. The Expanded Art Store now offers over 3,000 works from partners like MoMA and the estates of Magritte and Basquiat.

The Frame Pro integrates Neo QLED technology for brighter colours and sharper contrasts, powered by the NQ4 Gen3 AI Processor. Wireless One Connect enhances flexibility for seamless installations.

Samsung also previewed the Premiere 5, the world’s first interactive triple-laser ultra-short-throw projector. Equipped with Samsung LightWARP technology, this projector offers interactive Touch features so users can engage directly with projected content.

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics.