RGB and PureLink form strategic partnership

Audio Visual distributor RGB Communications has partnered with global connectivity specialist PureLink GmbH, to better deliver cutting-edge AV connectivity solutions to its CI customers utilising the product portfolios of both companies.

PureLink is well known for leading edge AV connectivity solutions, including PureInstall USB 3.2 USB-C Cables with E-Marker (PI6000) and a 2x1 4K 18Gbps Multiformat Presentation Switcher with KVM Set (PT-PSW-21KVM) designed to deliver exceptional performance and reliability.

By combining forces, RGB and PureLink aim to provide customers with a wider range of AV connectivity solutions that meet the increasing demand for seamless audiovisual experiences.

'By combining forces, RGB and PureLink aim to provide customers with a wider range of AV connectivity solutions...'

"We are thrilled to partner with PureLink GmbH," said Caroline Britt, Managing Director of RGB Communications. "Their expertise in AV connectivity solutions perfectly complements our existing product offerings and we are particularly impressed with their innovative and installer friendly range of cables and are clearly at the forefront of the fast emerging need to master USB-C connectivity in the modern meeting space. Together, we can deliver state-of-the-art AV solutions that empower our customers to create immersive and engaging audiovisual experiences".

"While the commercial market is rapidly moving towards smart workplace solutions and multi-purpose office space, the requirements to our channel becomes more and more demanding to deliver an integrated solution and bespoke project designs. RGB Communications are a technical distributor with deep know-how to address these new requirements and provide added value to the resellers. USB-C has fast become key technology with many challenges which PureLink is addressing with its advanced solutions. For RGB Communications this was an important aspect to team up with us and position our products in the UK market. " said Ron Guggenheim, Chief Growth Officer of PureLink GmbH.