Polish Hi-Fi Brand Unitra enters UK with The Audio Business

The Audio Business has announced it is bringing Polish Hi-Fi outfit Unitra to the UK and Ireland, marking the brand’s first official foray into the market. The Audio Business was appointed as exclusive distributor, with sales and support for the full Unitra range commencing immediately.

The partnership introduces a new line of high-performance HiFi components, combining vintage design sensibilities with modern audio engineering. The distribution agreement includes product sales, network support, and a broad marketing and PR campaign ahead of Unitra’s UK availability in July 2025.

Unitra’s legacy dates back to 1961, when it began producing audio and video equipment for the Polish market. Today, the brand remains headquartered in Warsaw and continues to manufacture its products in Poland, retaining full control over design and build.

According to the company, its mission is to recapture the emotional connection of HiFi’s golden age. Its designs feature tactile controls and unique functional flourishes - like remote-operated mechanical switches on the front fascia - that recall classic HiFi aesthetics, paired with cutting-edge circuitry and audio components.

“Unitra products are beautifully built, sonically honest, and engineered to last,” says Alan Porter, Partner at The Audio Business. “From the moment we encountered them, we knew they embodied everything we look for -performance, craftsmanship and passion.”

Unitra’s UK launch range includes integrated amplifiers, direct-drive turntables, CD players, loudspeakers and accessories, with price points clearly aimed at the enthusiast sector.

The launch line-up looks like this:

Integrated Amplifiers:
* WSH-805 – A dual-mono 80W Class A/Class AB amplifier with switchable phono stage, XLR/RCA inputs and headphone output (£4,499)

* WSH-605 – A 70W stereo amplifier featuring onboard ESS Sabre DAC, MM input and headphone output (£2,999)

Turntables:
* GSH-801 – Direct-drive turntable with Unitra’s NB1 motor, U10 tonearm, external PSU and Ortofon 2M Black cartridge. Available in walnut or black ash (£4,699)

* GSH-630 – Integrated direct-drive turntable with the same NB1 motor and U10 tonearm, supplied with Ortofon 2M Red (£2,999)

Digital Source:
* CSH-801 – A CD player supporting multiple digital formats, built around a 32-bit ESS Sabre DAC with E Ink display (£1,999)

Loudspeakers:
* ZGB-401 – Standmount 2-way speaker with box-in-box cabinet construction for improved rigidity (£2,799)

* ZGZ-801 – Floorstanding 3-way loudspeaker with high-efficiency infinite baffle design (£4,999)

Cables & Accessories:
* KG40 Speaker Cable – 4mm multi-strand OFC copper, natural yarn sheathing (£609/4m pair)

* KG25 Speaker Cable – 2.5mm OFC copper, also yarn-sheathed (£249/4m pair)

* LP-01 Vinyl Test Record – Set-up tool for enthusiasts and retailers (£59)

* LP-02 Vinyl Test Record – Lab-grade testing disk for high-end tuning (£129)

The full Unitra range will be available through select UK HiFi retailers from July 2025.