PMC eyes EMEA growth with key business appointment

With an eye to growing its operations in Europe and the Middle East, audio specialist PMC has appointed Kristain Winberg as Business Development Manager for the territories.

Based out of Copenhagen, Denmark, Winberg has extensive experience with home audio and custom installation systems. With a background in Danish retail, he has prior knowledge of PMC, and has worked with manufacturers Primare and Vifa.

Winberg’s experience with audio companies, as well as his knowledge of the region, put him in the ideal position to take PMC’s business in this market to the next level, says the company.

Winberg will be responsible for the support of existing distributors and development of new business opportunities across both consumer electronics and B2B commercial enterprises.

Jeff Willcocks, PMC’s chief executive officer, says of the appointment: “I was immensely impressed with Kristian’s enthusiasm and experience and am delighted to welcome him to the PMC team. I feel sure he will contribute greatly to our expanding distribution network within the territory.”