Philips to debut Mimi Sound Personalization on 2021 TVs

Philips will become the first major TV brand to include Mimi Sound Personalization on its TV sets. The announcement by maker TP Vision means buyers of Philips TV’s will be able to personalise their set’s sound performance to their own individual hearing profile.

The technology is coming to all Philips 2021 European Android TV sets, specifically the 85x6/ 9006/ 9206/ 9506/ OLED706 and OLED8x6 models.

Mimi Sound Personalization allows users to personalize their TV audio to their unique hearing profile by taking a short hearing test, using an iOS or Android handset or tablet, in order to create a Hearing ID profile which can then be synced to the television via QR code.

The result, says Philips, is a personalised and optimized sound performance that creates a more enjoyable television experience.

Mimi is based on three patented core technologies (containing over 75 patent applications) that allow Mimi’s technology and processing algorithm to profile more than 100 parameters in order to accurately assess, customize and optimize the delivered audio to an individual’s hearing ability.

The user’s hearing ability is assessed in two area: the lowest intensity sound that they can detect and their ability to process ‘masked’ sounds, that’s to say the quietest sound they can perceive in the presence of masking sounds such as noise.

Mimi Sound Processing will debut on the majority of the 2021 Philips Android TV series from early May 2021 onwards. It’ll be available on the midmarket Philips Performance Series as well as the higher-end OLED ranges.

Martijn Smelt TP Vision’s CMO Europe said: “We have always considered the users overall experience to be an essential part of any Philips TV’s offering and just as important as outright picture and sound quality. The inclusion of the Mimi functionality is proof that TV viewing can be further improved and personalized to make it a more immersive and enjoyable experience.”