posted on Thursday, 30th May 2024 by Steve May
UK-based TV brand Mitchell & Brown has launched the 60-inch JB-60CU1811, a 4k UHD Direct LED backlit model running the webOS smart TV platform.
The Mitchell & Brown JB-60CU1811 is being positioned as a sports-centric viewing solution, shipping in time for Euro 2024. A 60Hz display, it has three HDMI inputs, with ARC support.
The webOS smart platform, familiar from LG’s smart TV portfolio, offers a comprehensive selection of streaming services, including Netflix, Amazon Prime, Disney+ and BBC iPlayer.
The set has a 2x8W sound system, but will be available in a trade bundle with the brand’s Symphony BAR400 soundbar. For a limited period, Mitchell & Brown is offering retailers a half-trade-price BAR400 with every JB-60CU1811. This bundle offer also comes with the choice of a centre stand or wall-mounted bracket.
"This new 60-inch model represents a significant milestone for Mitchell & Brown as we aim to provide high-quality products at even more competitive prices," says Dan Brown, Operations Director at Mitchell & Brown. "We understand the importance of affordability, especially as consumers gear up for a thrilling summer of sporting events. Retailers now have the opportunity to offer a premium brand TV and viewing experience without compromising on quality, all while staying competitive in the market."
The Mitchell & Brown JB-60CU1811 retails for £599.

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3, TechRadar, Home Cinema Choice, Trusted Reviews and The Luxe Review.

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