Loewe launches four strong We.See designer TV sub-brand

Loewe has launched a new TV sub-brand, named We.See. It comprises four LED TV screens that share an emphasis on design. There are three 4k models (the We.SEE 55, We.SEE 50, We.SEE 43) and one Full HD 32-incher (We.SEE 32, pictured below). All support HLG/HDR10 with Dolby Vision on the 4k sets.

The new flatscreens feature an ultra slim backlit design, and have bi-colour frames. The matt-black finish comes with a splash of colour; three hues are available, coral red, aqua blue and storm grey. They’re built in Loewe’s Kronach factory, home to TVs from the brand for 99 years.

We.See joins We.Hear, an audio offshoot comprising Bluetooth speakers.

Fully smart, the We TVs boast a variety of streaming apps, including Netflix, YouTube and Amazon Prime, while a Freeview Play tuner ensures a full range of catch-up TV players. Cable management ensures wires are out of sight thanks to a fabric cover. Integrators have the choice of a variety of placement options, such as being wall-mounted, placed on a stand, or atop a TV bench.

Each model has a Dolby Atmos 80-Watt soundbar, with Bluetooth connectivity, making them a solid choice for media room use.

The screens are priced £899 (We.SEE 32); £1,199 (We.SEE 43); £1,399 (We.SEE 50); £1,599 (We.SEE 55).