Loewe joins giant UK Euronics CIH electrical buying group

posted on Friday, 7th April 2023 by Steve May

Loewe  Trade  home cinema  Hi-fi 

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German audio visual brand Loewe Technology has partnered with CIH, part of the Euronics electrical buying group. The move effectively makes Loewe’s AV range of TVs and loudspeakers, including its range of We.SEE and bild TVs and klang and We.HEAR speakers and soundbars, available in Euronics’ 600 plus UK electrical stores, and online.

The deal represents a significant boost in consumer visibility for the brand. It also marries Loewe’s reputation for custom service with the expertise of Britain’s biggest network of independent electrical stores, many of which are family run businesses with a local focus.


“I am thrilled to announce this brilliant partnership with CIH, part of Euronics,” said Alan Whyte, Managing Director of Loewe UK. “Their ethos and values are what attracted us to Euronics and, given the company’s impressive range of stores nationwide, I believe this partnership will benefit both parties enormously going forward.”

Paul Tyler, CEO of CIH, added: “A company with such rich history and heritage boasting a product line stacked with versatility and quality is well placed to belong in our stores. I am truly excited by this partnership and I look forward to our customers experiencing the delights of Loewe’s premium AV range.”

The news comes after Loewe celebrated its centenary; the company’s founders, Siegmund and David Loewe pioneered the integrated circuit as well as television and radio broadcasting in 1923. The company’s high-end flagship TV, the iconic, was announced last year and will be available to purchase later in 2023.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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