Loewe intros stylish 77-inch 4k OLED with advanced audio

Loewe has taken the wraps off a 77-inch addition to its bild i series of 4k OLED TVs.

The super-sized bild I.77 dr+ expands the brand’s high-end offerings, combining a characteristic premium finish with advanced built-in soundbar audio and a leading edge feature specification. Unlike rival super-large screens the model comes with a built-in 1TB hard drive recorder, for easy time shifting and Live TV pause.

It’s also Apple AirPlay and Google Cast enabled. Additional Loewe klang mr speakers can also be integrated to elevate the listening experience and speaker packages, which allow the set to be integrated within a larger DTS Play-Fi multi-room speaker system. 

The super-sized model supports Dolby Atmos with up to 5.1.2. surround channels, with HDMI eARC. Onboard amplification is quoted at 1,360 watts.

The wide gamut panel supports HLG, HDR 10 and Dolby Vision, and offers a variety of streaming services from its smart TV platform, including Apple TV+, YouTube, Netflix, Prime Video and Disney+.

In terms of design, the Loewe bild i.77 is designed to impress from all angles, including the rear,which features a lacquered, fabric-covered pack panel; cable routing is disguised by a subtle magnetic cover.

The Loewe’s bild I.77 dr+, including a wall mount, sells for £5,999.