LG launches first 77-inch transparent OLED TV

LG will launch a 77-inch transparent OLED TV in the US this December. The LG Signature OLED T, which also uses true wireless 4K Zero Connect Box transmission tech, can transform from transparent to opaque at the touch of a button, opening up new interior design opportunities.

The screen not only creates the illusion of content floating in mid-air but also effectively merges on-screen visuals with the surrounding space.

Its T-Objet, an Always-On-Display (AOD) mode, transforms the screen into a transparent digital canvas, to showcase artwork, videos or photos. Complementing this is the T-Bar, an info-ticker that appears along the bottom edge of the screen, providing news, weather, or song title information. The rest of the screen remains unused when T-Bar is active, presenting a clean, uncluttered look and a clear view of the space behind LG’s ‘virtually invisible’ display.

LG says that despite its stunning 77-inch screen size, the LG OLED T enhances the feeling of space within a room, providing a sense of openness that conventional TVs simply cannot. ‘Its transparency allows it to be placed centrally without being obtrusive or positioned in front of windows without blocking natural light or views of the outdoors.’

The Zero Connect Box supports 4K at 120Hz and is certified by NVIDIA G-SYNC Compatible and AMD FreeSync Premium, to eliminate tearing and stuttering for the most dynamic, true-to-life gaming experience. The screen is powered by LG’s advanced Alpha 11 AI processor.

“LG SIGNATURE OLED T is an exceptional user-focused innovation that offers a distinctive, multi-faceted viewing experience and unprecedented spatial flexibility,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “LG remains at the forefront of innovation by combining its industry-leading OLED technology with unique form factors, transparent screens, wireless connectivity and more, delivering unparalleled, life-enriching advancements no other TV maker can replicate.”