LG Display expands OLED.EX panel business to Gaming, Transparent and Portable

LG Display continues to cast more light on the future of its OLED.EX panel technology. 

Speaking at the 2022 OLED Korea Conference, Lee Hyeon-woo, Senior Vice President and Head of Life Display Business Group at LG Display, gave a keynote speech under the theme of ‘OLED, The Evolutionary Experience.’

His presentation highlighted an array of opportunities for the advanced displays, the technological innovation behind the company’s OLED.EX technology, as well as the current status of new OLED businesses which include gaming, transparent, and portable applications.

Next-generation OLED.EX TV panels apply deuterium and personalised algorithms to their organic light-emitting diode pixels to increase brightness by 30 per cent. LG Display says these personalized algorithms can learn individual viewing patterns based on machine learning technology.

“After analyzing colour distribution for the TV and OTT content consumers typically watch, we found that 70 per cent of images featured high-brightness areas adjacent to white and rarely displayed only primary colours,” the Senior VP explained. “That’s why improving near-white image quality is the most effective way of enhancing colour accuracy. And by improving the brightness of OLED.EX based on LG Display’s OLED technology, we’re able to achieve a Natural Reality that expresses the truest, most natural colours on screen.”

Hyeon-woo adds: “In the case of High Dynamic Range, one of the main elements that determine image quality, OLED can accurately express the brightness required by HDR content by producing true images with infinite contrast ratio. In addition, our HDR implementation performance has been further improved by boosting brightness through EX technology.”

In addition to enhanced brightness, OLED.EX is more eye-friendly due to the minimization of blue light emissions, he says.

In his speech, Hyeon-woo said LG Display's new business areas reflect changes in consumer lifestyles.

After determining that demand for personalized displays is increasing due to increased indoor and online activities since the outbreak of COVID-19, Lee said that Gaming, Transparent, and Portable OLEDs are being promoted as new business areas based on OLED.EX technology.

The company is expected to mass-produce 48-inch and 42-inch OLED panels optimized for gaming this year to target the global market in earnest.

The Transparent OLED market is also expanding, based on its use in various industries such as the signage, mobility, architecture, and home interior sectors. Transparent OLEDs deliver information while opening up space, and improving the aesthetics of interior design. LG Display says it plan to increase this technology’s value by developing additional sizes and improving transparency in the future.

LG Display says Portable OLED refers to a personal display which can be used for light and thin screens and be applied to various lifestyles ‘beyond the boundaries of space’.

“We are preparing various solutions to create new and unique experiences for consumers. We aim to provide richer user experiences that cater to different changing lifestyles,” Lee Hyeon-woo said.

The number of OLED TV manufacturers rose to 20 last year, expanding brand diversity, with panel sizes now available from 42 inches to 97 inches.

The 2022 OLED KOREA Conference, organised by market research agency Ubi Research, features experts and leaders from all walks of life, to present and discuss the current status and future strategies of the OLED industry.