LG and Freeview Play agree five year partnership

LG and Freeview Play have announced a new five-year agreement that ensures all new LG TVs will come with Freeview Play built-in as standard. The two companies have also agreed to work together on product updates to innovate the user experience.

Freeview Play currently has over 11 million users in the UK. In 2021, LG says it increased its sales share to nearly 20 per cent of the UK TV market, and its value share to record levels, is now close to 30 per cent.

Freeview Play provides over 70 live channels, and ten-demand players as standard: BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS CatchUp Channels UK, Horror Bites, POP Player, STV Player, and BBC Sounds.

Freeview Play also provides viewers with over 30,000 hours of on demand TV, including over 700 boxsets, available free of charge.

Simon Hunt, Director of Business Development and Strategy for Freeview Play said: “Freeview Play is going from strength to strength, and we are delighted that LG, our biggest brand TV partner, continues to show its commitment to the platform and the value it delivers to UK viewers.”

Peter Booth, Commercial Director CE from LG added: “The strength of support and partnership from the Freeview Play Team at all levels makes our lives both easier and more enjoyable. The launch of the 2021 Freeview Play platform was incredibly ‘en pointe’ given the vast change and dynamics of how our joint end users have consumed world leading catch up services throughout the recent pandemic. We look forward to the next phase of our relationship.”