ISE Live & Online Hybrid event opens in Barcelona

Integrated Systems Events Managing Director Mike Blackman marked the opening of ISE Live & Online this morning with a presentation at the Fira de Barcelona Gran Via.

ISE Live & Online (1-2 June) is a hybrid event, live streaming from the Fira and broadcasting to a global audience via the ISE Digital platform.

Speaking at a press conference just before the doors to ISE in Barcelona opened, Blackman said:

"ISE Barcelona is the first in-person event we have produced since February 2020. We’ve always said that ISE is a destination to learn, to network and to do business. Here today you will find world-leading technology suppliers and solutions providers in attendance. Plus, there is a compelling mix of content being produced live on the ISE Main Stage and in AVIXA’s AV Experience Zone.

"Just as importantly, visitors will have the chance to reconnect with clients and colleagues, with friends and acquaintances. As ever, ISE provides the base for the community to come together again.

"And for those who cannot be here in person, at 12:30 today ISE Digital, produced live from this venue, will reach out to the ISE community, and introduce thousands more to it for the first time.

Blackman says there’s “massive support” from the industry for ISE 2022 which is scheduled for next February. “Our stand rebooking process starts in earnest next week, and we are confident that it will be ‘business as normal, business in Barcelona’.”

The organiser says pre-reservations from ISE’s top 50 clients amount to 37,000 net square metres, equivalent to around two-thirds of the entire space of ISE 2020.

"And there’s another reason we came to Barcelona. Catalonia is positioning itself as the European audiovisual hub, and we want to be a catalyst in that development. As the world’s leading show for professional audiovisual systems integration, we believe we are well placed to help.”

ISE@London, will run 23-24 June at Evolution Battersea.