ISE 2025 by the numbers: Show surpasses all expectations

ISE 2025 exceeded expectations, organisers have declared. The show, held last week in Barcelona, ‘was richer than ever in innovation, industry advancements, and groundbreaking technologies, reinforcing its position as the premier event for the AV and systems integration industry.’

According to the final ticket tally, the show attracted 85,351 unique verified visitors from 168 countries, between February 4 - 7, marking a 15.5 per cent increase from the previous year.

ISE 2025 opened strongly on Tuesday, with 49,981 attendees, reflecting a 16.1 per cent rise compared to the first day of ISE 2024. Wednesday was the busiest day, ushering in 59,038 visitors, up 14.4 per cent growth from the previous year.

And the momentum kept on going. Thursday actually set a new milestone in the event’s history, attracting 49,716 attendees. The total number of registrations reached 110,540 with 185,700 visits across the four days.

The exhibition showcased its highest number of exhibitors with 1,605 and the largest show floor space with 92,000 sqm net.

Attendance from the DACH region (Germany, Austria and Switzerland) saw a significant increase of 7 per cent, which is close to the numbers last seen during the event’s years at the Amsterdam RAI.

The content programme also looks to have been a hit. The two keynote sessions, featuring Brian Solis and digital artist Quayola, attracted full-capacity crowds with only standing room available, while conference sessions achieved record-breaking attendance. 222 attendees joined guided hall tours.

Reflecting on the event’s success, Mike Blackman, Managing Director of Integrated Systems Events, stated, “ISE 2025 has surpassed all expectations, setting new milestones in both attendance and innovation. The energy and engagement from our attendees and exhibitors have been truly remarkable. From the dynamic show floor and impactful exhibitor showcases to a content-rich programme, this year’s edition has delivered an unmatched experience. We are excited to build on this success and look forward to welcoming everyone back for another inspiring edition in 2026.”

For more, read our in-depth show report, here.