ISE 2021 evolves into a regionalised roadshow

posted on Thursday, 11th March 2021 by Steve May

Digital signage  Trade show  Pro AV  ISE 2021 

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Integrated Systems Events has announced ISE Live & Online, a series of local events in Barcelona, Munich, Amsterdam and London. With the uncertainty surrounding the pandemic and global travel restrictions, ISE Live & Online will take the place of the traditional in-person large trade show format, says the company.

Integrated Systems Events Managing Director Mike Blackman said: “We have reached this decision following extensive discussions with our exhibitors over the last few months, and more explicitly, these last 10 days. All along there has been a clear demand for a four-day ISE show in Barcelona in June. However, uncertainty surrounding the pandemic and international travel remains, which means we are unable to run ISE 2021 in its traditional format. Our exhibitors have made it clear that there is a desire to get the industry together, but on a local level. In response, we are targeting Europe’s key markets across the AV sector and aim to deliver a quality audience who want to meet potential suppliers, existing customers and network with their peers.”

The ISE Live & Online runs through June: 1-2 June, Fira Barcelona (Tue/Wed); 8-9 June, MAC Forum, Munich (Tue / Wed); 15-16 June, RAI, Amsterdam (Tue/Wed); 23-24 June, Evolution, Battersea, London (Wed/Thurs).

“For 2021, we have a rich and exciting digital offering” said Blackman. “We are proud to be working with CISCO on this innovative approach. We will be bringing ISE to four cities in June and continuing with our popular RISE Spotlight programme throughout the year. Working with the industry in this way, we will be providing meaningful opportunities for sales teams to meet their customers, for people to experience product innovations, and of course, for networking.”

Giles Sutton, joint CEO of CEDIA added: “Everyone in the industry is missing the human interaction that is such a vital part of our industry,the opportunity not just to see, hear and touch new products and innovations in our sector but also everything that ISE brings in terms of learning, networking and that all important sense of community. The ISE team has worked tirelessly to ensure that guidelines could be in place to protect our exhibitors and visitors on-site. However, there remains uncertainty around current travel restrictions and the ability for our global audience to take part in person. The success of ISE has been built on broad industry support and that is the reason why we have taken these decisions this week. We look forward to a debut show where our community can all be together again in Barcelona in February 2022.”

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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