IFA planning live trade show return in September 2021

posted on Thursday, 11th February 2021 by Steve May

IFA 2021  Trade show 

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IFA plans to return this September as a live event at the Berlin Messe. The technology expo, which adopted a scaled down format for 2020, will run September 3-7. IFA Executive Director Jens Heithecke says that it has received a strong commitment from partners.

“This demonstrates the high interest of the industry in presenting their innovations to IFAs global media community live in Berlin,” says Heithecke. “Together with our international retail partners, we want to prepare the recovery and rebound for the time after the lockdown.”.

Frank Trittel, General Manager at Amica International comments: “We are well aware of the social and economic challenges that the Corona pandemic means worldwide, but we still miss the possibility to meet personally with people, exchange opinions and connect. The traditional IFA is the most important fair for us, so the AMICA Group will take part this year if it will be organized.”

Beurer’s Sebastian Kebbe, Director Marketing & Sales Europe, concurs. “We are delighted to be back at IFA 2021! Especially in the current situation, it is particularly important to stay in the exchange. The trade fair is one of our most important platforms for international networking, whether live in Berlin or as a virtual event.”

Other big brands offering early support include Blaupunkt and Metz.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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