High brightness projectors shine says Futuresource

posted on Friday, 25th November 2022 by Steve May

projectors  home cinema  Digital signage  Pro AV 

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The front projection market is expected to reach a value of $4.5 billion by 2026, according to market analyst Futuresource Consulting. Driving value is an industry-wide shift to high brightness, high resolution, and SSL (laser lightsource) image technology. Large venue and art installation categories are leading the uplift.

High brightness digital signage is also in demand. According to Futuresource Consulting’s Flat Panels Tracker, high brightness displays (defined as any display over 1000cd/m2, and typically used in semi-bright environments, like shop windows, or outdoors) have experienced a 3 per cent YoY increase in terms of unit shipment, although value has taken a hit.

Futuresource suggests that these screens will continue as the fastest-growing product category for LCD displays. LG currently dominates the market, but Philips follows closely behind, reports the analyst. Futuresource points to the 32:9 Philips S-Line digital signage ‘stretch’ series, which it says offers 'new opportunities for retailers, public venues and transportation hubs'.

When it comes to the home cinema market, demand for projectors remains steady. 650,000 units are expected to be sold globally in 2022, a figure that is edging the market ever closer to pre-pandemic levels, says research analyst Freddie Mossop.

“The industry is still feeling the after-effects of the pandemic, though this isn’t inherently negative. Large meeting rooms will remain popular as they lend themselves to social distancing and collaboration, as well as downsizing office costs by knocking two rooms into one. Projection is the clear winner in enabling these spaces. Corporate Display is still expected to command just shy of two million units annually right up to 2026.

“The feedback from the channel suggests that, thanks to their flexibility, these solutions are being used in office environments for small meetings where large format displays can facilitate social distancing. Thanks to their low ASPs, these solutions are becoming a solid option for businesses.”

The majority of core AV product categories have bounced back to pre-pandemic levels, according to market Analyst Futuresource consulting.

However, the spectre of supply chain disruption continues to weigh heavily.

One solution is to invest in local production. The European Chips Act announced by the European Commission, plans to make an €43bn investment in a semiconductor industry ecosystem. If this comes to fruition, it’ll double Europe’s semiconductor global market share, from 9 per cent to 20 per cent by 2030.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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