Haier debuts TV range, serves up streaming, gaming and connected living

Haier is expanding its ambitions in the UK with its first range of TVs. The launch sees the appliance giant broaden its smart home ecosystem with three core models: the flagship S90 QLED series, the step-down S80 QLED range and the more accessible K85 4K LED models.

Together, they cover screen sizes from 43- through to 85-inches, and place an emphasis on integrated streaming, gaming performance and connected functionality.

All models run the Fire TV smart platform, providing access to services. including Prime Video, Netflix and YouTube, while support for Freely allows viewers to move between on demand and live content without the need for a conventional aerial installation.

Alexa voice control is also built in. Audio duties are handled by KEF-designed sound systems.

At the top of the range sits the S90 Series, which combines a QLED panel with AI-driven picture optimisation and up to 93 per cent DCI-P3 colour coverage. The model is available in 55-, 65-, 75- and 85-inch screen sizes, and has a specification to satisfy both movie enthusiasts and gamers.

There’s support for refresh rates up to 144Hz, along with Dolby Vision IQ, HDR10+ and HLG, plus Dolby Atmos audio.

Inside CI had an opportunity to get eyes on with the 85-inch S90 during a recent Haier activation at the Queen's Club tennis tournament. While the environment was far removed from a controlled demonstration room, the large-screen model made an immediate impression in the HSBC VIP lounge, with its brightness, colour saturation and clean industrial design.

The S80 Series serves as the performance all-rounder within the new line-up. Available in sizes from 43- to 75-inches, it pairs 4K QLED technology with MEMC motion processing designed to improve the presentation of live sport and fast-moving action content. HDR10 and HLG are included.

Completing the line-up is the K85 Series, available in screen sizes from 43- to 65-inches.

Steve MacDonald, Business Director - Home Energy and New Business at Haier, said: "The launch of our new TV range marks an exciting step forward for Haier as we continue to expand our connected home ecosystem. With the S90, S80 and K85 series, we're bringing together premium picture technology, powerful performance and elegant design to create TVs that truly elevate the home entertainment experience.

"As consumers increasingly look for technology that works seamlessly within the modern home, this launch represents an important milestone for the brand. We're excited to introduce televisions that not only deliver cinematic viewing and next-generation gaming performance, but also reflect Haier's commitment to innovation, quality and the future of the connected home."

The new screens represent the latest stage in Haier's efforts to position itself as a broader connected home brand, extending beyond appliances into home entertainment and smart living.

The Haier S90 55-, 65-, 75- and 85-inch are priced at £550, £580, £800 and £1300 respectively. The S80 range sells from £300, while the K85 is available from £230.
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