Exertis appoints Sales Director to drive AV business

Specialist distributor Exertis has announced the appointment of Hannah Sharma as AV Sales Director.

Sharma brings over a decade of experience at all levels of the supply chain from manufacturer, distributor and integrator, as well as across multiple departments including sales, marketing, operations and management. Her role will be to cultivate strong relationships with vendors to further enhance Exertis' strong AV proposition, and to provide customers with a comprehensive ecosystem of AV solutions. She will also be collaborating with internal teams to develop innovative strategies for boosting sales and expanding market reach, and implementing data-driven approaches to analyse market trends and optimise sales strategies for maximum impact.

Jamie Brothwell, Managing Director of Exertis Business, said: “During the past 6 months we have redefined our focus within our 5 specialisms: AV, Components, Mobile, Print and IT Solutions. Hannah joins Exertis as Director of Sales for AV bringing a wealth of experience which will be integral to our future plans and demonstrates our commitment to growth.”

Exertis’ AV growth has been rapidly growing and widely recognised, having won Distributor of the Year and DE&I Initiative of the Year at last year’s AV Awards, along with securing Distributor of the Year and Sustainability Initiative of the Year at this year’s ISE.

Hannah Sharma said: “My role at Exertis is focused on driving growth across the Audio Visual pillar of our business including building strong, senior level relationships with our key customers and vendor channel. I’ll also be developing new avenues to strengthen our position in AV with complimentary vendors and product lines, as well as developing customer accounts.”