Atlas Cables signs Dali Audio UK to represent brand

Cable specialist Atlas Cables has appointed Dali Audio UK as its sales agency across all UK retail channels. The material science based Hi-Fi manufacturer prides itself on a no-nonsense approach, and says the appointment will strengthen relationships with current and potential retailer and custom install clients.

Commenting on the agreement, Atlas Cables Sales Director Martin McCue, said: “The Dali UK team are the perfect sales partner for Atlas. They are popular and professional with industry insight and experience that is unparalleled in the field. We are very excited about the future of Atlas in the UK with such great representation”

Matt Miller, Sales and Marketing Director at DALI AUDIO UK, added: “We have planned to add partners to the UK business for a little while now, and we are of course thrilled that our first will be Atlas Cables. The brand has an unrivalled reputation for the exceptional quality of its products, and their design philosophies and core values very closely match those of Dali. Two of our team use Atlas products in their own systems, and we are all excited about representing the brand.”