Armour Home partners with Alltrade for CI distribution

Audio specialist Armour Home has appointed Alltrade as the UK distributor of its install portfolio within the custom installation channel.

Alltrade will be responsible for distributing its Premium Audio Installation Solutions stable, which includes Q Acoustics Install, Systemline and QED Pro.

Armour says its CI brands have grown significantly over the last few years. New and existing installers will have access to all the ranges, with the option to collect the same day or get a free next day delivery on Alltrade’s own fleet of vehicles.

Armour Home specialises in install brands that deliver multi and single-room audio solutions which are easy to fit, and intuitive to operate.
Lee Harding, Technical Director for CI at Alltrade, said: “Alltrade are delighted to be working with Armour Home Electronics and becoming the UK distributor of the award-winning Q Acoustics, Systemline and QED Pro brands. We believe we can make a further positive impact on Armour Home’s already growing custom install business through our commitment to exceptional service and support to both existing clients and new customers.”

Jack Fox, Regional Sales Director at Armour Home, commented: “The awareness and sales of our install brands has grown significantly over the last few years and we want to ensure that as our business grows, we are providing adequate support and high quality service moving forward. This is the reason we have selected Alltrade as our installation distribution partner, with their unparalleled experience in supplying the channel and operational excellence such as next day on site delivery. We will continue to supply and work with some customers directly, with Alltrade building on our existing installation customer base”.

Armour Home designs, develops and manufactures products under six owned brands – Q Acoustics, QED, Goldring, Audica, Systemline and Q Acoustics Install – alongside third-party distribution of Grado headphones, Astell&Kern premium portable high-resolution audio devices and products made by iFi Audio.