Armour Home has big plans for XGIMI as it picks up distribution

Audio manufacturer and distributor Armour Home Electronics has been appointed UK distributor for projection specialist XGIMI.

The new partnership will see Armour, best known for its award-winning loudspeaker brand Q Acoustics, significantly expand XGIMI’s presence across the UK market, promoting its premium range of portable and home projection solutions to a broader audience of retailers, installers and consumers.

The XGIMI product portfolio includes the recently announced flagship home projector, the Horizon 20 Max, alongside the company’s first professional offering, the Titan, as well as the brand’s portable projector range, including the highly popular MoGo series.

Drawing on its extensive UK dealer network and strong relationships with both mainstream and specialist retailers, Armour Home says the aims is to maintain and grow XGIMI’s footprint in major retail channels, while significantly increasing the brand’s visibility within specialist AV retailers, custom installers and direct-to-consumer audiences.

Commenting on the appointment, Jamie McKay, Sales and Marketing Director at Armour Home Electronics Ltd, says : “We are thrilled to welcome XGIMI to the Armour Home family. XGIMI is one of the most exciting brands in the projection market today, with a reputation for innovation, quality and design that aligns perfectly with our own values. We see enormous potential to grow the brand in the UK, particularly within the specialist channel.”

Commenting on the partnership, Stephen Luo, EU General Manager at XGIMI, notes: “Armour Home Electronics is an ideal partner for XGIMI in the UK. Their deep market knowledge, strong dealer relationships and proven success with premium home entertainment brands give us great confidence in the future of XGIMI in this region. We look forward to working closely together to bring our latest projection technologies to more UK consumers than ever before.”