CEDIA to launch in-house research division at EI Live

Industry trade body CEDIA has launched its first-ever in-house research division, with initial findings from the 2026 UK Smart Home Technology Market Assessment set to be presented during EI Live! (which runs, September 23-24 at the NEC Birmingham).

The move will enable CEDIA to generate its own proprietary market intelligence in order to deliver deeper, more consistent insights to members and the broader industry.

The free-to-attend session will also preview upcoming research initiatives and outline CEDIA’s long-term strategy for its newly established research function, led by newly appointed Director of Research, Ryan Bardach (pictured).

“Building CEDIA’s first in-house research division is an exciting opportunity to bring greater clarity and confidence to the smart home channel,” said Bardach. “EI Live! is where we can share our initial findings and give members a clear view of where the market is headed.”

Bardach brings extensive experience in the market research industry. He has worked with a diverse range of clients, including private equity firms, B2C and B2B retail organisations, and companies in the energy and utilities sector. His expertise spans both quantitative and qualitative methodologies, with a focus on market assessments, voice-of-customer research, brand sentiment analysis, employee engagement, and long-term tracking studies.

As Director of Research, Bardach will help build and lead CEDIA’s new global research function establishing CEDIA as the trusted source of market intelligence for the professional smart home channel.

He will also be responsible for increasing the value and utility of CEDIA research for members and other key audiences such as adjacent industries and media.

“CEDIA has always been a trusted voice for the industry, and this new research division allows us to take that even further,” said CEDIA Global President and CEO, Daryl Friedman. “By investing in our own data and insights, we’re equipping integrators and trade suppliers with the knowledge they need to stay competitive and make informed business decisions.”