8K Association expands certification requirements

The 8K Association (8KA), the cross-industry group dedicated to promoting the growth of the 8k ecosystem, has published an updated performance specification for its 8K Association Certified mark, saying TV shoppers will benefit from the new broader performance requirements applied to 8k TVs launching in the market starting 2021.

In addition to the existing requirements for resolution, luminance, colour and connectivity standards, the 8K Association Certified logo program now recognizes a broader set of video decoding standards that will promote the wider availability of 8k streaming content. In addition, the updated requirements ensure that 8k TVs can enable access to advanced multi-dimensional surround sound formats for a truly immersive home theater experience.

“During this difficult time when a communal movie theater experience is not possible for many, the availability of big-screen TVs with super-sharp 8k resolution offers an alternative cinematic option at home,” says Dan Schinasi, Director of Product Planning at Samsung Electronics America. “With the 8K Association’s support to promote performance standards that include audio-video performance and interface standards, we expect that more homes will choose 8k TVs and more 8k content will be increasingly available in those homes in the year ahead, offering a safe and exceptional home theater experience.”

In addition to the 8KA’s updated performance standard for TVs, the organization intends to promote the growth of the 8k ecosystem in the year ahead with a focus on educating video content creators, on the benefits of capturing, finishing and distributing video in 8kresolution.

Established 2 years ago, the 8K Association has grown to encompass a broad membership of leading companies that span the 8K ecosystem. From content creators and technology suppliers to display semiconductor makers, panel manufacturers and TV brands - Auo, Panasonic, Samsung and TCL are all members.

The 8K Association site for industry professionals is available at: 8kassociation.com. The 8K Association site for consumers is at www.Discover8K.com.