ISE looks for synergy with Virtual Reality and AR, partners VR Days festival

The team behind ISE are getting into Virtual Reality. Integrated Systems Events has announced a partnership with the VR Days Europe festival, which takes place in Amsterdam on October 25-27. 

VR Days, which describes itself as a celebration of Virtual and Augmented content, creativity and production, takes  place in five different venues across the city. Now in its third year, VR Days Europe 2017 ‘Where Realities Meet ‘ will be comprised of a mix of events featuring a compelling range of keynotes, sessions, workshops and seminars.

Integrated Systems Events will provide content, marketing and organisational support. In return, VR Days Europe will produce a new VR Days event at ISE 2018, specifically targeted towards ISE exhibitors and attendees.

ISE says the agreement with VR Days forms part of a strategic commitment to develop complementary, cutting-edge technology and business events, to sit alongside the annual four-day Integrated Systems Europe exhibition. Currently, Integrated Systems Events also produces the DSS series of international conferences and the Smart Building Conference.

“The use of Augmented and Virtual Reality products and solutions is already playing a significant role in the AV business for both our exhibitors and attendees,” says ISE MD Mike Blackman. “There is much to learn and much to get excited about. It’s vital that ISE is able to provide a platform for companies and individuals that are keen to understand the current state-of the-art, what’s available today and what’s coming in the future. VR Days has an unrivalled position to help us deliver this and one that we are proud to be involved with and help to develop.”

Last year, VR Days Europe drew over 3,000 attendees. This year, the event comprises: a conference will showcase leading VR and AR creative professionals; Expert Tracks, hosted by leading personnel working on content, technology and research, will explore vertical market sectors such as Media, Arts, Entertainment, Healthcare, Education and Enterprise Solutions; the VRackathon will see VR experts tackle technical challenges set by companies and organisations; a CineMart will feature a jury of VR film and technology leaders who will debate projects looking for finance and distribution. VR Days Europe will also feature an exhibition and the Halo Awards which will honour leading AR, VR, and MR projects. 

“Our mission is to unite the VR and AR communities, to inspire creative minds and to drive business forward,” says VR Days Europe Festival Director Benjamin de Wit. “A number of the vertical market sectors we cover are extremely relevant for the AV market-place. There is the potential for a great deal of synergy.”