ISE 2014 to broaden appeal beyond CI and Pro AV

Training and development are getting a profile boost at Integrated Systems Europe 2014 promise the organisers. Focal points for the incoming Professional Development programme will include two new theatre spaces on the show floor, one aimed at the residential systems side of ISE's market, the other with a commercial application slant. The former will feature non-technical presentations showcasing real-world case studies, leaving the latter to focus on the customer benefits of systems integration, covering hospitality, healthcare, education, corporate and government facilities. 

ISE co-owner InfoComm International will also be promoting a special free voucher scheme for its on-site education programme. Anyone who pre-registers for ISE 2014 using an invitation code will receive complimentary access to two InfoComm seminars of their choice on a first come, first served basis.

Explains MD Mike Blackman: "With ISE 2014 set to have a larger floor area than any of its predecessors, we also need to maintain the trend that has seen each edition of our show attract more visitors than the last. While the market for AV and electronic systems integration in Europe continues to grow, it's clear that in addition to our core visitor channel of C-level integrators and installers, we need to attract attendees from other groups as well."

The ISE board says it has identified three main sectors for non-channel attendee growth: end-customers of commercial integration products and services; adjacent channels in the residential field such as architects, interior designers, building services companies and electrical contractors; and the content creation and experiential design community.

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