ICE cable partners with Genesis Technologies for European distribution

CI-centric cable brand ICE Cable Systems has appointed Genesis Technologies South Europe to distribute its complete line of low-voltage bulk cable, HDMI cables and accessories in Spain, Portugal and Italy. Genesis is an established distributor of specialty AV solutions throughout Europe and the UK.  The company also provides integrators with system design consulting for both homes and yachts.  Wim De Vos (pictured above), principal of Genesis Technologies describes the ICE line as “compelling,” adding: “It fits our solutions approach we offer our GT Integration Partners. ICE Cable Systems offers our GT Integration Partners a full and competitive line for both their multiroom and cinema projects.”

“We are looking to expand our reach internationally and certainly Europe is a key part of this,” says ICE Cable Systems President Brian Rizzo.  “In doing so we have been looking for the best distributors, the strongest distributors, the best overall partners.  We are confident that we have achieved this with Genesis Technologies as our partner in these regions.”

Visitors to ISE will be able to get hands-on with the new ICE Cable line, on Genesis Technologies ISE booth, stand 2-E40. UK distribution of ICE Cables is via Invision UK.

ISE runs February 10-12, at the Amsterdam RAI. For more information about Integrated Systems Europe visit our resource page here.

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