Philips previews 2026 TV range with OLED flagship, RGB Mini LED and first 100-inch QLED screen

posted on Thursday, 19th March 2026 by Steve May

OLED  Trade 

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Philips set out its 2026 TV strategy at a European trade event in Berlin this week, with an impressive line-up that leans heavily on panel innovation, AI processing and integrated audio.

Leading the range is the OLED+951, due to launch in September. The new model uses a META 4.0 Primary RGB Tandem 2.0 WOLED panel. Peak brightness is quoted at up to 4500 nits (with a 3% window), with full-screen brightness reaching 400 nits; anti-reflection measures are claimed to reject more than 99% of ambient light. Processing is handled by the latest 10th Gen P5 AI Dual Engine, enabling more precise HDR tone mapping alongside a new AI HDR restore function that dynamically aligns incoming content with the panel’s capabilities.

Early demos of the panel looked highly impressive.

Support for Dolby Vision 2 Max brings with it AI-driven content intelligence, including Precision Black, Light Sense and an Authentic Motion mode designed to maintain cinematic intent without visible artefacts. Audio is delivered via an integrated 70W 2.2-channel system with redesigned bass drivers, allowing for a slimmer overall chassis without sacrificing output. For installers, connectivity is comprehensive, with four HDMI 2.1 inputs supporting 165Hz gaming, alongside a configurable game bar with profile auto-detection.

The OLED+951 also marks a continued shift in platform strategy. Philips is standardising on its Titan OS smart TV platform, moving away from Google TV. The system provides access to major streaming services including Netflix, Disney+, Prime Video and YouTube, and in the UK will integrate the Freely platform. Pricing and final availability are yet to be confirmed.

Sitting just below, the OLED+911 shares much of the same video architecture, including the META 4.0 WOLED panel, 10th Gen P5 AI processing and Dolby Vision 2 Max compatibility. The key differentiator is its integrated audio system, developed in partnership with Bowers & Wilkins. This 3.1-channel frontal array features dedicated left, centre and right channels, with glass-fibre midrange drivers and Nautilus tube-loaded tweeters, supported by a rear-mounted subwoofer with passive radiators. Total system output is rated at 81W. Available in 48, 55, 65 and 77-inch screen sizes, it presents a viable alternative for projects where a separate soundbar or AV system isn’t specified but a higher standard of audio is still required.

Inside CI had an exclsuive demo of this new sound system, and for a compact unit it produces a very wide, dynamic soundstage. Expect the set to land this June.

Further down the range, the OLED811 continues to serve as a strong media room option. It employs OLED EX panel technology, delivering peak brightness of up to 2500 nits on larger screen sizes, which range from 42 to 77 inches. The set combines 10th Gen P5 AI processing with Dolby Vision 2 Max support, while also catering to gaming use cases with a 165Hz refresh rate, HDR10+ gaming and compatibility with both FreeSync Premium and G-Sync. Audio is provided by a 70W 2.2-channel system (50W on the 42-inch variant), maintaining consistency with the upper-tier models.

At a more accessible level, the OLED761 uses an OLED SE panel with peak brightness around 1000 nits, paired with 7th Gen P5 AI processing. Screen sizes span 55, 65 and 77 inches. The set retains three-sided Ambilight with AmbiScape integration and supports HDR10+ gaming, FreeSync Premium and G-Sync, positioning it as a credible entry point into OLED for a broader customer base.
OLED wasn’t the only display technology highlighted. Philips also previewed its first RGB Mini LED model, the MLED981, part of its Xtra series. This 85-inch display uses an RGB Mini LED backlight with 11,520 zones, offering peak brightness of around 2500 nits and a wide colour gamut of 97% DCI.

The panel supports refresh rates up to 165Hz, with a 330Hz DLG mode available at reduced vertical resolution. Processing again comes from the 10th Gen P5 AI engine, with Dolby Vision 2 Max ensuring alignment with the OLED range. A 70W 4.1-channel sound system and Ambilight with AmbiScape complete the specification, making it a practical option for brighter viewing environments where OLED may not be the preferred choice.

Rounding out the portfolio is the PQS9001 QLED Ambilight series, continuing the ‘The One’ positioning. Based on a wide colour gamut LCD QD panel with a 144Hz refresh rate, it combines Dolby Vision 2 support with 7th Gen P5 processing across a broad size range from 43 to 100 inches. Audio output scales with screen size, from 20W 2.0 systems on smaller models to 50W 2.1 on the largest.

Having seen the full line-up in person, the consistency of approach stands out. OLED remains central to the premium proposition, with measurable gains in brightness and processing, while RGB Mini LED offers a complementary path for high-luminance applications. For installers, the breadth of screen sizes and integrated audio options provides flexibility across different project types.

If there’s a sleeper hit in the range, it’s likely to be the 100-inch variant of The One. In an environment where large-screen demand continues to grow, it combines scale, accessible pricing and a straightforward feature set that should resonate with integrators and end users looking to make a statement without stepping into flagship territory.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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