Panasonic 2025 OLED & LED TV line-up designed to excite

A thunderous round of Japanese taiko drumming echoed around Panasonic’s European headquarters in Wiesbaden last week, as it unveiled its 2025 TV line-up. The impressive wadaiko demonstration was orchestrated to remind media attendees of the provenance of its latest TV line-up.

If the brand wanted to get my attention, it certainly succeeded.

A cool blend of restrained Japanese design, expertly tuned picture performance, and integrated Fire TV smarts defined the launch.

Panasonic’s strategy for 2025 is comprehensive, yet concise, with premium OLED models supported by Mini LED and commodity sets.

At the top end, we have the flagship Z95B OLED, first seen at CES this year, flanked by the high-performance Z90B and the accessible yet still capable Z80B. Each model brings its own balance of premium display tech, audio innovations, and smart features. For those favouring LED, there’s the new W Series (W95B, W93B, W85B), which aligns with the same ‘Panasonic TV Premium with Fire TV built in’ ecosystem.

What’s striking is not just the breadth of screen sizes, spanning from 42 inches to 77 inches, but the consistent focus on picture fidelity, immersive audio, and seamless user experience, regardless of where a model sits in the range.

Available in 55-, 65-, and, for the first time, a 77-inch configuration, the Z95B is Panasonic’s technological showcase. Built around the new Primary RGB Tandem Panel, the Z95B is able to boost brightness by up to 40 per cent over previous generations thanks to a novel four-layer emission structure that enhances both colour purity and light efficiency. The impact is immediately apparent: whites are punchier, colours richer, and HDR content has the kind of specular highlights once reserved for professional grading monitors.

To maintain this performance under pressure, Panasonic introduced a new ThermalFlow cooling system, borrowing from aerodynamic principles to manage heat more efficiently across the panel. This is not innovation for its own sake, it directly supports prolonged brightness peaks without compromising colour accuracy or panel lifespan. To demonstrate the design, the brand orchestrated a revelatory skit using inert visible vapour. It was sucked in at the base of the screen, and appeared out of a vent at the top, panel cooling therefore achieved.

Under the hood is the HCX Pro AI Processor MK II, refining image clarity with a new 4K Remaster Engine and improved streaming noise reduction. Dolby Vision IQ, Calman auto-calibration, and ISFccc support make this TV as much a tool for professionals as it is a luxury for enthusiasts.

Sound, too, receives serious attention. The newly re-engineered 360° Soundscape Pro system includes upward, side, and front-firing speakers, plus a larger 30W woofer, all tuned by Technics.

I had a demo of the sound system, and it was immediately apparent how much brighter and more spacious the new configuration is.

Space Tune and Sound Focus further tailor the soundstage to your room’s layout.

Smart features are anchored by Panasonic TV Premium with Fire TV built in, offering a single interface for streaming, live content, and apps, now enhanced with voice control, personalised recommendations, and Apple AirPlay/HomeKit support. Add in full HDMI 2.1 capabilities (on twoi of the four HDMI inputs), NVIDIA G-SYNC compatibility, AMD FreeSync Premium, and a blistering 144Hz refresh rate, and the Z95B emerges as a premium OLED that’s equally suited to cinema and gaming.

If the Z95B is the reference monitor in the lineup, the Z90B is the all-rounder. Available in a wide range of sizes, 42-, 48-, 55-, 65-, and 77-, it covers nearly every living space and use case. While it omits the Tandem Panel and ThermalFlow system, it features Panasonic’s Master OLED Pro panel, the same HCX Pro AI MK II processor, and most of the same software enhancements.

The Z90B’s sound system, Dynamic Theater Surround Pro, is bolstered by a 30W subwoofer and Dolby Atmos support.

Gamers are well-catered for here, too. Game Mode Extreme, 144Hz VRR, AMD FreeSync Premium, and NVIDIA G-SYNC compatibility come as standard, along with Dolby Vision Gaming support. There’s also the same personalised smart interface via Fire TV and Apple ecosystem integration; in essence, you’re not sacrificing much stepping down from the Z95B.

Aimed at those wanting a quality OLED experience without the bells and whistles, the Z80B aims to strike a fine balance between affordability and core performance. Available in 48-, 55-, and 65-inches, it drops the advanced cooling and AI processing of its stablemates but still leverages the HCX Processor and Panasonic’s cinematic picture tuning.

While the Z80B lacks the 144Hz refresh of the flagship models, it still supports Game Mode Extreme, HDMI 2.1, VRR up to 120Hz, and AMD FreeSync Premium. It’s no slouch for gamers or movie buffs alike.

Panasonic LED TV range 2025

Although OLED took centre stage in Wiesbaden, Panasonic also introduced a refreshed line of LED TVs, the W95B, W93B, and W85B, aimed at households where brightness, affordability, or size flexibility are key. These sets also have Panasonic's version of Fire TV built-in and showcase the same design-forward ethos as their OLED cousins, with minimalist styling, seamless smart integration, and compatibility with smart homes.

While they don’t match OLED for contrast or shadow detail, the W Series sets benefit from Panasonic’s long-standing mastery of video processing, solid audio systems, and a feature set that feels impressively comprehensive for LED-based TVs.

For AV professionals and installers, there’s a lot to appreciate: broad sizing, premium design, calibration support, and a consistent OS across the line. 

This year’s LED line-up consists of three main families: the flagship W95B Mini LED, the high-performance W93B, and the versatile W85B, all of which run on Panasonic TV Premium with Fire TV built in. Together, they cover screen sizes from a compact 43- to a cinematic 85-inches, designed to fit everything from a family lounge to a custom AV installation.

The W95B is the LED flagship. Available in 55-, 65-, 75-, and for the first time, 85-inches, this Mini LED model boasts over 2.5 times more local dimming zones than last year’s equivalent, thanks to an independently driven LED array paired with Panasonic’s refined Double Area Control and High Colour Gamut Backlight System. These technologies work together to maintain colour stability, shadow detail, and luminance precision, even during tricky HDR scenes where other LED sets might falter.

The addition of Hybrid Tone Mapping is another step forward. It promises to solve a longstanding issue with LED HDR performance: colour washout in bright highlights.

Powered by the HCX Pro AI Processor MK II and equipped with Prime Video Calibrated Mode, the W95B also supports Dolby Vision IQ, adapting its output in real time based on ambient light and content metadata. The result is a TV that feels constantly in tune with its environment, cinematic in the dark, punchy during the day.

On the audio front, Dynamic Theatre Surround Sound includes a 20W subwoofer built into the chassis, so there should be some genuine low-end thump to enhance explosions, engines, and orchestras alike.

Gamers get Game Mode Extreme, HDMI 2.1, AMD FreeSync Premium, and 144Hz refresh rate, with ultra-low input lag and True Game Mode. A Game Control Board UI allows players to adjust game settings on the fly without breaking immersion.

The set also offers Calman Ready certification, allowing AV professionals to perform deep calibration if required.

Next in line is the W93B, which brings many of the W95B’s headline features to a broader range of screen sizes: 43-, 50-, 55-, and 65-inches. It drops Mini LED in favour of a more traditional LED array but retains the HDR Bright Panel Pro, which enables solid brightness and consistent contrast thanks to improved backlight control and a wide colour gamut.

Crucially, the W93B shares the same HCX Pro AI Processor MK II and Fire TV Premium platform as its flagship sibling, ensuring that core image quality, particularly with streamed content, remains impressive.

Last but not least, the entry level W85B may actually prove to be the sweet spot for many CI projects. Available in a wide array of sizes, it now includes a 120Hz panel, a notable upgrade over previous models, and is powered by the HCX Processor (albeit not the MK II).

Gaming specs include Game Mode Extreme, HDMI 2.1, HFR/VRR up to 120Hz, and AMD FreeSync Premium support.

Prices for all are expected to be announced closer to the July 2025 retail launch.