Anthem AV intros flagship SIM2 Lumis AR (Alan Roser) home theatre projector

posted on Sunday, 13th March 2016 by Geny Caloisi

projectors  home cinema  Invision UK  Anthem AV Solutions  SIM2 


Anthem AV Solutions invited a selected group of installers to present SIM2’s latest projector, the 3-chip DLPLumis AR.  The Italian manufacturer poignantly named its newest projector in honour of Alan Roser, aka Mr Grand Cinema.

The Lumis AR is a compact white projector (18 x18 x9-inches) with a custom built Fujinon large aperture glass lens that provides an excellent clarity to the image.  Additionally, to get the true cinema experience at home the projector has a specialist colour notch filter which is combined with an advanced on-board video processor to achieve a wide colour gamut.


Massimo Zecchin, International Sales Director for SIM2 (pictureds above left) explained, “As Alan use to say, cinema is all about great picture quality. This projector provides a professional cinema environment from REC709 to CDI-P3. The AR delivers up to 5,500 ANSI lumens from its 350W lamp. Once you install it, the projector auto calibrates and you can have full remote access in the cloud.”

Zecchin emphasised that the company’s philosophy is to create beautifully designed high end products similar to a high quality Italian sports cars. 

“We are artisans of high end technology. We design addressing customer’s need first. Come and visit our factory and see it for yourself.” said Zecchin, “It’s only two hours flight, and close to Venice, in case you want to combine the visit with a special weekend.”

Particularly original was SIM2’s Super Cube, a single chip projector hidden inside a crystal case. With a new 270W lamp and a light output of 3,000 lumens the 12 x12-inch box shows no signs of being a projector until it’s switched on. No buttons or lights are visible on its clean lines.


Building on the idea of the Super Cube is Sim2 Nero3 projector. The Nero3 shows off its lens, but nothing else. This is also a single chip DLP with Pure LED technology as its source of illumination. “This Full HD 1080p projector can reach up to 1,400 lumens, which would be the equivalent of 2,000 lumens on a lamp-based projector. It has 30,000:1 contrast ratio and a colour gamut 135 per cent of the NTSC standard.”

SIM2 also caters for the much talked about HDR (High Dynamic range). Having showcased its solutions at last year’s CEDIA, the company uses two of its Grand Cinema line of projectors to create an HDR experience. Tom Garrett from Anthem AV Solutions explained that one projector would provide the power and boost for the image while the other will deal with the details.

The demo cinema room at the Experience Centre in Portland Street, had the Lumis AR model installed and the clips that Garrett shared with us were outstanding. No rainbow effect, very accurate detail on dark scenes and a razor-sharp image . Even Maurizio Cini, one of the founders of SIM2 was present to support the launch event.

Geny Caloisi

Geny Caloisi is an accomplished technology journalist who has worked in a variety of AV industry publications. 

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