Wyrestorm appoints new US Vice President of Sales and Marketing

posted on Tuesday, 9th June 2015 by David Slater

Appointments  Wyrestorm 

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HDBaseT & IP technology specialist WyreStorm has used Infocomm15 to announce the appointment Hal Truax as Vice President of Sales and Marketing in the US. Truax comes to WyreStorm with more than 30 years in the AV industry, with experience in manufacturing, consumer and commercial sales, as well as custom installation. Previous credits include stints at Peerless AV, Current Audio, OmniMount and the Good Guys. WyreStorm CEO and Managing Director Derek Hulbert comments: “Hal is a recognised leader in sales and marketing, coming to us with accomplishments that cover all the bases; including installer, integrator, buyer and manufacturer. He excels in channel strategies, business development and super-serving the customer. I am certain that Hal will have an integral role in dramatically increasing our penetration in the US.”

In his new role, Truax will be tasked with the strategic growth of the various channels in which WyreStorm , as part of the brands three-tier product segmentation serving Pro AV, custom install and retail business.

“This is a very exciting time to join WyreStorm. As the market continues to look for reliable and convenient solutions to manage AV signal distribution and control, WyreStorm has answered the call with the right technology for the right application,” says Truax.  “WyreStorm has made a big splash in the industry with both HDBaseT and HD over IP solutions; as technology continues to evolve and offer even more options, I look forward to building on that momentum to position WyreStorm at the forefront of the market.”

For more on Wyrestorm, visit our partner page here.

David Slater

David Slater started his writing career with SVI writing a popular column, he has also guested on publications like Home Cinema Choice and
Living North

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