Samsung unveils slimmest video wall bezel, shows transparent OLED at ISE 2016

posted on Tuesday, 9th February 2016 by Steve May

ISE 2016  OLED  Commercial 

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This year’s Samsung booth at ISE is its biggest ever, and the brand is promising a world of display solutions for retail, hospitality, corporate and entertainment environments. The line-up includes in-store transparent OLED and mirror displays, plus large-scale video walls.

“We consistently seek new avenues to further refine our technology and enable our partners to offer new and differentiated experiences to their own customers,” says Seog-gi Kim, Senior Vice President of Visual Display Business.

Attendees will get a first look at what’s claimed to be the industry’s slimmest video wall. The UHF-E display features a thin bezel-to-bezel design, just 0.9mm on the upper and left sides, 0.5mm on the lower and right sides. For corporate and public-viewing applications, there’s the narrow bezel UD55E-A, which features integrated DisplayPort 1.2 and HDMI.

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Outdoor signage includes the IP56 certified OH55D, a panel which features internal heating and cooling systems able to operate in temperatures ranging from -30 to 50 degrees C. Samsung promises a consistent 2,500 nit brightness and a 5,000:1 contrast ratio. An embedded automatic brightness sensor adjusts settings in real-time, to minimize the effect of ambient light sources. Other attractions include a SMART LED display with customisable pixel pitch, ranging from 1.5 to 2.5mm.

Centrestage ay ISE is a ‘retail store of the future’ exhibit, featuring interactive and sensory displays to engage customers. ML55E mirror displays and TO55F transparent OLED signage can be used both for welcome messaging and as a virtual catalogue of accessories and products. In fashion and cosmetics applications, shoppers can use the mirror to digitally view how a particular product would look. And if the show proves too much, visitors can also take refuge in a replica hotel guest room, complete with Lynk Reach in-room content management system.

For more reports from ISE 2016, visit our resource page here.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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