Battle with Dolby Vision hots up as Warner Bros announces support for HDR10+ standard

posted on Saturday, 6th January 2018 by Steve May

CES 2018  HDR  4K 

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Hollywood major Warner has thrown its weight behind the HDR dynamic metadata open standard HDR10+. The support of Warner is seen as key in the nascent HDR format's war with rival Dolby Vision.

"Warner Bros. has always strived to provide the best next gen home entertainment experience to consumers," says Jim Wuthrich, President of the Americas and Global Strateg. "With HDR10+ dynamic metadata, WB can continue to more accurately bring the filmmakers’ vision of our 2018 releases and our vast catalog of over seventy-five 4K HDR titles to the home across a broad range of HDR10+ capable TV's."

The iteration is already supported by 20th Century Fox, Panasonic and Samsung. The group has also announced updates to the associated certification and logo program for the royalty-free platform. It hopes that the HDR10+ platform will find traction with content companies, UHD TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors.

Ultra HD Blu-ray metadata generation tools have been developed with third parties and will soon be available for content creators, to enable Ultra HD Blu-ray players to enter the market. Details on the content transfer and interface format for the content creation pipeline are imminent.

“It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film,” commenst Danny Kaye, Executive VP of 20th Century Fox, and Managing Director of the Fox Innovation Lab. “Together with Samsung and Panasonic, we aim to standardize the licensing process making it easy for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences.”

Amazon Prime Video is first streaming service provider to deliver HDR10+. The Prime Video HDR10+ catalogue includes hundreds of hours of content such as Prime Originals The Grand Tour, The Marvelous Mrs. Maisel, Jean-Claude Van Johnson, The Tick and The Man in the High Castle.

HDR10+ technology users dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, color saturation, and contrast, and is expected to deliver a significant advance in the viewing experience for low peak brightness HDR TVs.

Steve May

Steve is a veteran of the UK consumer electronics industry, having covered it for various media outlets for more than 20 years.

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