Vudu and Vizio intro Dolby Vision High Dynamic Range service Stateside

posted on Wednesday, 15th April 2015 by Steve May

4K  HDR  Streaming  Broadcast 

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High Dynamic Range technology Dolby Vision will make its debut Stateside, on Vizio screens through Walmart VUDU Vido on Demand. The brand’s Reference Series 65-inch and 120-inch 4K Ultra HD Full LEDs will be compatible with the service. Content will come from Warner Bros.  

Dolby Vision is one of a number of HDR standards currently vying for industry acceptance. On next-generation high brightness displays, it combines hitherto unseen peak brightness levels with compromising black levels, and a wide colour gamut. The Vizio screens feature a full-array 800-Nit LED backlight, coupled to 384 active LED zones for contrast control. Vizio CTO Matt McRae describes the result as “an entirely new standard for immersive entertainment.” 

Dolby says the technology has over-the-top (OTT) online streaming, broadcast, and gaming applications. The announcement follows a declaration from Amazon that it would begin to offer HDR content through its Prime streaming service later this year.

“We are delighted to see the Vizio Reference Series as the first TV with Dolby Vision, a dramatically different visual experience that engages your senses,” says Dolby Senior Vice President for the Broadcast Business Group, Giles Baker. “Vizio Reference customers will have access to a slate of Dolby Vision content that demonstrates the impressive capabilities of this TV and bring viewers closer to the original intent of the content creators.”

Warner has a number of titles remastered and ready to launch in HDR, including Edge of Tomorrow, Into the Storm, The Lego Movie (pictured below), Man of Steel, Sherlock Holmes, and Sherlock Holmes: A Game of Shadows

“By combining 4K resolution, high dynamic range, and a wider color gamut in our 4K Ultra HD Dolby Vision titles, we are able to offer a truly impactful home entertainment experience and bring audiences closer to the filmmaker’s vision,” says Jim Wuthrich, President, Americas, Warner Bros. Home Entertainment.

VUDU_Player _LEGO

Also read:
Amazon promises next day delivery for HDR 4K service
3D audio set to boom as DTS:X takes on Dolby Atmos
UK TV landscape set for change as DTG outs D-Book 8

 

Steve May

Steve is a veteran of the UK consumer electronics industry, having covered it for
various media outlets for more than 20 years.

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