Virgin Media V6 challenges Sky Q with dedicated 4K channel

posted on Monday, 10th September 2018 by Steve May

4K  UHD  Broadcast 

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Virgin Media is taking the UHD content fight to Sky Q, with the UK’s first dedicated 4K channel. While Sky now offers a wide variety of 4K, including movies, sports and general entertainment, it doesn’t have a conventional linear channel.

From September 17, Virgin Media will offer a 4K Ultra HD entertainment channel on channel 999, for Virgin TV Full House and VIP customers with a V6 set top box. Significantly, there’s no additional cost for the service.

The schedule features documentaries and dramas across the week: Start Up (Mondays, 10pm), Masters of Sex (Fridays, 10pm), Shut Eye (Tuesdays, 10pm) and The Art of More (Thursdays, 10pm). There will also be concerts in UHD (scheduled are Sting, the Rolling Stones, and Imagine Dragons. The channel starts broadcasting from 8.20pm on the launch night.

Virgin Media has already broadcast a number of key sports events in UHD, such as the Wimbledon finals, the football World Cup, the French Open tennis tournament, and Champions League football. Virgin Media V6 owners can also view the BT Sport Ultra HD channel. All that remains now is to offer movies in the UHD format.

“With the launch of Virgin TV Ultra HD we’re giving our customers the ultimate entertainment viewing experience with must-see shows in incredible, crystal-clear picture quality,” says David Bouchier, Chief Digital Entertainment Officer. “From epic dramas and stunning documentaries to the front row feeling of a rock concert, our customers will get closer to the action than ever before – with four times the picture quality of HD. It really is the next best thing to being there.”

The V6 STB is available to new customers taking one of Virgin Media's TV, broadband and telephone bundles.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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