USA Trend: AT&T to lower video quality streaming in 2017

posted on Friday, 18th November 2016 by Geny Caloisi

Streaming  IP Networking  Broadcast 

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American multinational telecommunications conglomerate AT&T announced plans to launch Stream Saver from early 2017. The new feature will cap most video streams on its network at 480p resolution, instead of HD. But it should help customers to make a better use of their data allocation allowing for more surfing, emailing, listening to music and video watching.

Described by AT&T as a free and convenient, data-saving feature will be automatically set up for customers on its most popular plans with data (including AT&T GoPhone). It will require no extra steps or money from the user. However, customer will be able to turn off or back on at any time. There is no charge to disable or enable Stream Saver.

Stream Saver, will allow users to watch more video on their wireless phone or tablet while using less data. The 480p quality, according to AT&T will be similar to the one from a DVD. 

“We know our customers love to be entertained while mobile, and Stream Saver lets them enjoy more of what they love, whether it's video or something else,” said David Christopher, chief marketing officer, AT&T Entertainment Group. “And, they are in control - it's their choice on how to use this innovative feature.”

AT&T’s Stream Saver is not the first service of this kind. A year ago, T-Mobile’s launched its "Binge On" and unlimited data programs, also offering video at just 480p. Could trend spread to Europe? 

Geny Caloisi

Geny Caloisi is an accomplished technology journalist who has worked in a variety of AV industry publications. 

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